Rick Holt

Wireless is everywhere. But it's still not reaching everyone. There is an enormous market of customers who want wireless service, but can't get it or can't find a plan that fits their needs. The credit-challenged can't establish a traditional account. Controlled spenders don't like unpredictable monthly bills. And nobody likes signing contracts. Prepaid wireless is helping to secure this untapped market by offering plans with greater flexibility and freedom. The momentum behind prepaid wireless has been building steadily and is predicted to blossom in the next few years. The Yankee Group, a global leader in technology research, reported that 12% of all wireless customers were prepaid in 2001, a figure expected to balloon to 30% by 2006. That could translate to a market of more than 114 million prepaid customers. How can customers in this emerging market be reached?... (more)